Customer Journey with the Flower Facts Label: Enhancing Transparency and Engagement
1. Product Purchase: Access to the Encrypted QR Code
When customers purchase a product at a dispensary, they receive the Flower Facts Label as part of the product packaging. This label includes an encrypted QR Code designed to provide easy access to critical product information, ensuring a seamless and informative post-purchase experience.
2. QR Code Scan: Simple and Accessible
Customers can initiate the process using their phone’s camera—no additional app download required. By scanning the QR Code, they unlock the first step of their journey, which sets the stage for a highly secure and user-friendly interaction.
3. Authentication: Secure Access to Verified Information
Upon scanning the QR Code, customers are directed to a secure authentication page. Here, they are prompted to upon scanning the QR Code, customers are directed to a secure authentication page. Here, they are prompted to complete a secondary scan, which decrypts the QR Code’s payload. Once authenticated, the customer is forwarded to a dedicated landing page.
If the QR Code has been deactivated, then when scanned the user is forwarded to a landing page which displays “Non-Authentic Product” message. This landing page can also be customized for your brand or product.
4. Product Information Landing Page: A Wealth of Insights
The landing page serves as a central hub for critical and customized product details. At a minimum, it displays Certificates of Analysis (COAs), providing customers with verified insights into product quality, potency, and safety. Beyond COAs, the landing page can also feature:
- Specific Product Details: Comprehensive descriptions of the purchased product, including strain information, terpene profiles, and recommended usage guidelines.
- Brand Information: Details about the company, its values, and unique selling points.
- Promotions: Special offers, discounts, or rewards programs to drive loyalty.
This multi-layered approach to customer engagement ensures transparency, enhances trust, and creates opportunities for brands to build deeper connections with their audience.
