REVOLUTIONIZING CANNABIS PRODUCT AUTHENTICATION USING THE MOST SOPHISTICATED TECHNOLOGIES

Flower Facts, in collaboration with Authentix®, offers the DigiTrax™ Brand Protection Cloud to our partners. Developed by Authentix®, a global leader in authentication and traceability solutions, this state-of-the-art technology is now available for use by Flower Facts partners.

DigiTrax™ is a digitally connected product lifecycle solution that enables authentication, journey tracking, and consumer engagement—all in one seamless platform. With this solution, cannabis brands can protect their products, build consumer trust, and gain valuable insights while ensuring regulatory compliance.

Authentix® pharmaceutical brand protection programs help manufacturers detect, identify, and deter pharmaceutical fraud. Authentix® has been a trusted partner to the world’s largest global pharmaceutical companies for decades and protects over 250 million prescription drugs annually.

Key Benefits for Flower Facts Clients 

1. Comprehensive Product Authentication 

  • Verify authenticity instantly by scanning a unique QR code—no additional mobile app needed using the appLESS™ feature.
  • Brands receive real-time notifications on potential counterfeit or unauthorized product movement.

2. End-to-End Supply Chain Visibility 

  • Track and trace each individual product from production to the end consumer. 
  • Prevent diversion, counterfeiting, and unauthorized sales through detailed digital monitoring​. 

3. Consumer Engagement & Brand Loyalty 

  • QR codes provide consumers with access to product information, authentication details, and loyalty rewards. 
  • Brands can offer promotions, upsells, and direct engagement opportunities to strengthen customer relationships​.

4. Real-Time Analytics & Compliance Reporting 

  • Gain insights into product movement, authentication events, and consumer interactions. 
  • Helps with regulatory compliance by offering verifiable data on product authenticity and supply chain security​. 

5. Tamper-Evident & Secure Digital Marking 

  • Unique marking and sensor technologies safeguard against counterfeiting, unauthorized repackaging, and tampering​. 
  • Ensures product integrity throughout its lifecycle, reinforcing consumer confidence. 

Why Choose Flower Facts and DigiTrax™? 

By integrating DigiTrax™ platform into your brand protection strategy, you can: 

  • Detect counterfeiting risks and protect revenue. 
  • Enhance customer trust by offering verifiable product authenticity and quality assurance.
  • Streamline compliance with real-time audit and tracking data.
  • Gain a competitive edge by leveraging next-generation authentication technology. 

With Flower Facts, you’re not just protecting your brand—you’re building a future where trust, transparency, and technology create a safer cannabis marketplace.