Nano Optic Security with LiveOptik® Technology

Flower Facts utilizes cutting-edge technology developed by Authentix®, including their state-of-the-art LiveOptik® security labels, to ensure product authenticity and protect against counterfeiting in the cannabis industry. Authentix is a trusted global provider of authentication solutions, with technologies actively protecting over 10 billion banknotes and more than 15 million identity and brand products worldwide.

What is LiveOptik®?

LiveOptik® is an innovative overt security solution developed by Authentix® that uses nano optic technology to create enhanced diffractive effects . Through unique nanostructures, these labels produce vivid pure colors with minimal to no rainbowing, RGB imagery, movement and distinct on/off image switching that create an enduring visual experience far beyond conventional print resolution.

Nanotechnology by the numbers

$65 Million

High-Security production facility in Quebec

8 Billion+

Security features delivered to the authentication industry

70+ patents

Patents issued/pending

100+ years

Collective nanotechnology research, development, and expertise

100kV

Electron beam lithography machine

Key Features & Benefits 

  • Fast and Reliable Field Authentication: Distinct, vivid colors and effects allow for quick, intuitive verification by consumers and inspectors alike.
  • Highly Secure: The complex nano-structured design is immune to traditional reproduction or counterfeiting techniques.
  • Consumer-Friendly: Easy to recognize and verify at the point of purchase, enhancing consumer trust.
  • Environmentally Responsible: Manufactured using sustainable practices with no harmful chemicals.
  • Brand Enhancement: Adds a layer of sophistication and integrity to product presentation.
  • How it Works: This new overt security feature platform leverages nanostructures and proprietary algorithms to form unprecedented vivid color, RGB imagery, and distinct on/off effects to create a new highly secure nano optic brand protection solution

How It Works

The technology behind LiveOptik® uses advanced nano-fabrication to engineer optical features directly into the material of the label. This results in animated imagery and depth effects that change with light and viewing angle—features that are both impossible to duplicate and instantly recognizable. This new overt security feature platform leverages nanostructures and proprietary algorithms to form unprecedented vivid color, simulated motion, and visual depth to create a new highly secure nano optic brand protection solution.

What stops the counterfeiters from replicating the label/feature?

NANO™ protect labels are the first Nano Optic, plasmonic OVD (optically variable device) in the market offering “always on” vivid color and movement. They can only be created using Nano-scale origination, proprietary algorithms, specialized manufacturing, and materials that are not, and never have been, commercially available.

This is a currency-grade technology providing advanced visual effects in the market. Traditional holograms usually have a rainbowing metallic effect that requires bright light to activate. Since these are generic, an average consumer cannot differentiate genuine from fake labels in various environments. On the other hand, NANO™ protect labels are highly visible, easily triggered across wide viewing angles, and in poor lighting conditions.

These labels display eye-catching “unique nano effects” backed by designs that are simple, interesting, and exciting. For the public to understand and authenticate effectively, the features are intuitive for the user without requiring education or explanation.

Counterfeiters have access to over a thousand dot matrix hologram machines in the market; hence, legacy holograms are easily copied, and their effectiveness is diminished. Fundamental technologies have been in existence in security products for decades. Time in circulation and the ability to obtain materials, equipment, and origination methods commercially have meant the counterfeiter is fast catching to legacy technologies. As security feature providers, it is our role to ensure we are always multiple steps ahead of counterfeiters. We continually strive to find solutions that combine the latest non-commercially available technology, integrated design, and authentication.

Additionally, NANO™ protect labels display vivid color. There are no pigments, inks, or dyes to harvest or copy with materials not commercially available.

So how hard is it to recreate Nano Optic security effects?

A counterfeiter would have to invest in:

  • Digital Input:  A security label requires more than technology; it also requires great design with unique authentication effects. Our label technology balances the need for public recognition and technical sophistication. The counterfeiter would need to have access to full-motion, graphic design artists who specialize in user-centric design.
  • Next, they would have to create Nano-optic images that can only be mastered in a $50M+ high-tech cleanroom environment using the world’s most sophisticated $4M electron beam lithography machine.
  • Then, they would need a team of scientists and engineers to create a proprietary 3D physics and imaging modeling software that runs on a specialized image processing computer housed in a sound-dampened room.
  • All the LiveOptik® visual effects are produced from single layers of embossed structures without laminated layers of lens-arrays, focal spacers, and inks or dyes. This truly stumps counterfeiters.
  • None of this is commercially available, and thus, a counterfeiter doesn’t even know where to start to copy these labels. Criminals tend to focus their efforts on other profitable and easy-to-copy goods.
  • In the end product, the security label itself deters simulation. It is novel, complex, and rare enough that it cannot be purchased off the shelf or manufactured by would-be counterfeiters. Moreover, it delivers unique multi-color 3D stereo depth and color effects that can’t be simulated through legacy means or technologies. This is the only product in the market that features bright colors, recognizable shapes, movement, depth, and intuitive effects – the exact visual triggers that millions of years of evolution have optimized human visual receptors to detect and respond to. These effect combinations allow in-field authentication without training.